Octopus Blue made its debut at Accountex, the UK’s largest accountancy trade show, 10-11 May 2017.  Read more to find out about what we were exhibiting and to find out more about Andy Bailey’s talk.

Accountex 2017

Every May, the great and the good in the accountancy industry descend on London ExCel to learn about the latest developments, listen to thought leaders and get their hands on the newest technological innovations, earning valuable CPD points along the way.  There were two definite themes running through this year’s event; the mega trend of transforming accountants into trusted business advisors and the hot potato of Making Tax Digital (MTD).

There were dozens of talks on both topics and many great ideas discussed in the networking areas afterwards.  The accounting industry released a collective sigh of relief when the delay of MTD was announced my Phillip Hammond in his Sprint Budget.  Judging by the MTD software at Accountex this is just as well!  It was slightly disappointing that most vendors were talking about what they are going to provide for MTD compliance rather than actually showing it.

Octopus Blue

As you can imagine, much of my time this year was spent on the Octopus Blue stand, where I was joined by Operations Expert Alexandra O’Reilly and Software Expert Ian Hunt…a few days before he had officially started with us!

It was amazing to see so many visitors to the stand, eager to learn more about how we can help accountants and their clients pick the right software for their businesses.  I dreamed of 200 visitors, but we actually had well over 300!

It wasn’t just accountants and bookkeepers who came to visit.  A number of software companies came by to find out more; CitrusHR, Concur, Dod-dle, Opt Pensions, Panintelligence and many more…watch this space to find out more about each of them!

Blue Wine!

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We also had a prize draw for bottles of Pasion Blue Chardonnay both days.  The winners have been notifed and should be recieving them very soon.  I’m also pleased to annouce it tasted delicious!

Accounting Software – How Do I Choose the Best Solution for My Practice and My Clients?

Andy Bailey Octopus Blue Accountex 2017

I was delighted to be invited to talk on the 2020 ‘How to’ Theatre this year, even more so to see standing room only throughout.  An interested crowd weren’t even put off when the microphone decided it was ready for a snooze, thanks for your patience everyone!

You can view the slides and watch a recording of the talk here: Accounting Software – How Do I Choose the Best Solution for My Practice and My Clients?

Meeting Old Friends and Making New Ones

The accounting profession is very tight knit, but that’s nothing compared the accounting software industry!  At the exhibitor’s drinks party, it was wonderful to catch up with so many friends and former colleagues and meet many new ones too.

A big thank you to Zoe and team for putting on a great event!


I’ve exhibited and sold at Accountex and other trade shows as an employee many times, however, this was this was the first time for Octopus Blue.  It was amazing to see so many of you there and your enthusiasm for what we are doing.

Alex and Ian were amazing!  I’m a proud daddy Octopus and have awarded them both with Accountex Expert badges!  Roll on Accountex 2018, we can’t wait to see you again!

I can’t wait to continue the conversation with more of you over the coming weeks and help you to realise the efficiency of your business software.

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